Amsterdam Hotel Reviews

In our digital marketing class we are looking at two reviews of hotels in Amsterdam and reviewing the reviews!
We are reviewing them against the following criteria and deciding if we trust the sites (and their reviews) or not.
Relevance
Credibility
Ties (if any)
Experience/search
Demographic
Lifestyle
Expert
Consumer

The first hotel review I found was on Web Urbanist.
The website blogs about anything to do with cool and funky designs, whether that is funky album covers or funky furniture. As they blog about such a broad range of things it could be said they are not experts on the hotels but they are on the design of them (if this is something you are considering when staying in a hotel). the demographic is aimed at younger, arty people and from the website looks like it is aimed more at guys. It is definitely a lifestyle website targeting a certain demographic. I don't feel like I have any ties with the website so would not use the reviews to base my decision on. However, the website doesn't just comment on the design of the hotels but also some of the facilities they offer, which is useful.

St. Christopher’s at The Winston, Amsterdam

"every room has its own quirky theme"
"In addition to the hotel’s restaurant and bar, there’s a private beer garden"












The second review site I found was on gay travel net.
This website is primarily for reviewing travel destinations and hotels in these places. They are more of an expert as they do a lot of hotel reviews and they are lifestyle reviews.
The website is aimed at a certain demographic, which is gay people wanting to visit a safe and friendly holiday destination. It is relevant because Amsterdam is one of the gay friendliest cities and due to the amount of reviews the website does it has a certain credibility. This particular review is aimed at people wishing to find a hotel for Amsterdam's gay pride weekend so the location is really considered. Not only does the website give its own opinion and review of the hotels, it also provides short reviews of other 'customers/guests' who have stayed at the hotels. Finally, there is a link to yet more reviews of guests.

Mauro Mansion

 "The property is located in a traditional 16th century canal house"
“The owners welcomed my partner and I on our 16th anniversary with open arms."













Both sites provide good reviews with relevance to their own demographic and lifestyle. However, if i matched the demographic I think I would still seek other reviews to confirm my decision.