It is a very colourful, bright and eye catching email marketing message with lots of new information. As the email is received monthly there is also useful information on the monthly events in the cities where the hostels are located.
Although my name is mentioned at the top of the email I think St Christopher Inns is missing a real opportunity to personalise the email more. Firstly my name is in such a small font you can barely see it at the top and also I think they could take advantage of the information they must have about the guests at their hotels. For example I have stayed in the Berlin hostel and took part in a free walking tour they offered and I think it would be useful to know which other hostels offer this facility. Also, when staying in Brighton I was given a 'VIP' card which meant I got good drinks deals in the bar below the hostel. The email could provide information about the hostels which have bars attached as they are a great way to meet other travellers. Or on the other hand, travellers with children or those not wishing to go to a hostel with a loud bar underneath may want to know this information too.
Overall I would say the email is interesting and definitely inspires the reader to want to stay in the hostels but it should have less information, be more personalised and be shorted in length.
(I'm unable to get the picture any bigger so I uploaded it to photobucket here but it's still small but hopefully you can zoom in?!)
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